​The Saudi Exports Development Authority (SAUDI EXPORTS) is participating under the "Saudi Made" identity at the Anuga Fair in Cologne, Germany, from October 4 to 8, alongside over 36 national companies and several government agencies, including the Saudi Export-Import Bank (EXIM), the National Industrial Development Center, and the Saudi Halal Center.
The fair, one of the world's leading events in the food products sector, features over 7,000 exhibitors from 100 countries and attracts thousands of visitors, including experts, specialists, and decision-makers across global food supply chains.
Anuga serves as a key platform for showcasing the latest innovations in the food and beverage industry, offering opportunities to establish business partnerships and explore new markets.
The participation of (SAUDI EXPORTS)​ in such international exhibitions aligns with its strategic objectives to facilitate access to national products in global markets, connect exporters with potential buyers, and enhance the competitiveness of Saudi exports. These efforts aim to increase non-oil exports and diversify the Kingdom's economic base, in line with the goals of Saudi Vision 2030.