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 Marketing and Advertising Incentive

1. Benefit

• Reimbursement of fees for marketing and advertising activities required to spread awareness about Saudi products in foreign markets

Reimbursement of 75% of the fees, up to a maximum of 200,000 Saudi riyals


2. Activities covered

• Web design (including web development)

• TV / radio advertising (including the purchase of advertising space in mass media and innovative advertising)

• Billboards (including the purchase of advertising space in innovative media and advertising)

• Social media (YouTube, Facebook, Google “AdWords”)

• Promotional flyers


3. Value Proposition

• Increasing the presence of Saudi products in foreign markets

• Use the best marketing and advertising methods to compete effectively in target markets

• Reducing the financial burden of marketing and advertising


4. Eligibility criteria

• The application must be submitted before benefiting from the service.

• That the customer has completed the detailed evaluation if requested within the past two years, and that the evaluation showed the customer's need for this service (only if the incentive amount exceeds 100,000 Saudi riyals).


5. Special Policies

• The exchange requirements must be submitted within 120 days from the date of approval of the application and no application will be considered after the specified period, except if the customer has a valid justification and there is still a budget available after the expiry of the period

• The customer must explain the need for the incentive by presenting the expected result of receiving the incentive within the demand, for example: (the percentage of increase in sales, the formation of experiences in certain areas and specific markets, the expansion in specific markets, etc.)