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Workshop Description:This workshop aims to increase the yield of participating in trade exhibitions through the identification of main reasons for success in trade exhibitions. The workshop aims also to familiarize participants with proper planning methods before participating in trade exhibitions, as it also highlights the role and relevance of relationships building on the success of sales.Workshop objectives:Description of the good planning methods for participating in trade exhibitionsIdentification of the role of business relationships building on the success of salesIntroduction to the basics of communication and selling skills Target Audience: Individuals who participate or manage trade exhibitions. Agenda:12:30– 13:00Registration13:00– 13:15Introduction13:15– 14:15Steps of participating in trade exhibitions14:15 – 14:30Basic skills of consultative selling14:30– 15:15Break15:15 – 16:00Importance of building business relationships
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